Benefit Roller Lash Mascara Review

Day 3 of Mascara Week on BeautySwot.com sees me reviewing the brand new mascara from Benefit - Roller Lash. 

The one pictured above was a special sample sized mascara that was given away with the March issue of Elle Magazine. Unusually it was given away before it hit the shelves!

Well I couldn't resist trying this new mascara out and so I promptly went to buy the magazine. The packaging on the sample version is slightly different from the actual full sized mascara. The lid on that one has a hair roller design.

Benefit say

Why we love it!

It’s a roller for lashes! The eye-opening Hook ‘n’ Roll™ brush grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours.

Curl Power!
97% said it visibly lifts lashes*
87% said it gives long-lasting curl*
94% said eyes look more wide open*
*consumer panel survey on 31 women after 4 weeks

How to apply
Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Easy-to-remove
Contains Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits
Water-resistant
Ink black
Satin finish


My thoughts 

Benefit's 'They're Real' mascara is one that has really split opinion, it seems to be one that you either love or hate. I personally LOVE it. I have so many comments asking me if I am wearing false lashes when I wear it so I give it a major thumbs up.

However whilst I like this mascara, I just like it. I don't think I would be tempted to shell out almost £20 for it as I don't think the after warrants the price tag (on my lashes).

There is no doubt it does what it claims, it does lift and curl the lashes but I would have liked to have seen a bit more thickening properties for me to have given it 10/10. It does also add pretty decent length as you can see in the pics below. The design of the wand means that application does get quite messy which is a bit of a pain.

However it does also get extra points for its staying power, the curl holds all day. It also doesn't smudge or flake.

Have you tried this mascara?

Before 

After 

Benefit Roller Lash Mascara £19.50