Max Factor Masterpiece Glamour Extensions 3-in-1 Volumising Mascara Review

It's the final day of Mascara Week on BeautySwot.com and where yesterday I was reviewing a golden oldie, today I am reviewing a brand new mascara. Max Factor Masterpiece Glamour Extensions 3-in-1 Volumising Mascara (to give it its full name!)

Max Factor say

Deliver the finishing touch to a striking make up look with instant length, volume and intensity.

• The instant impact wand captures, lengthens, volumises and intensifies each lash from root to tip.
• The instant impact wand has short bristles, making it easier to reach every lash, which allows maximum contact between mascara formula and lash for instant volume. Whereas bigger brushes have longer bristles, which get in the way and make it difficult to coat each lash.
• The inside out wand combs through every lash from root to tip, coating them with our carbon black fibre formula containing volumising particles, which make your lashes appear thicker and in turn, darker and more intense.
• In addition to volumising particles, the innovative formula in our 3-in-1 mascara contains lash extending carbon-black fibres for thicker, longer and more intense lashes.

Containing volumising prills which form spherical wax particles to make lashes appear fuller and 30,000 black carbon fibres this new mascara really volumises, lengthens and darkens lashes in a quick application.

My thoughts 

I have long been a fan of Max Factor as a brand, I have liked quite a few of the mascaras - they seem to love my lashes! So of course I was keen to try this new release, especially when it promises to do so much.

As you can see from the pics above the wand is smallish, thin and the bristles are quite short compared to some other mascaras. The wand is also narrower at the base but widens at the end.

I followed an application tip from Max Factor Make Up Artist Caroline Barnes - To achieve fanned out lashes use the wand in stages. First pull the inner lashes towards the nose, then pull the central lashes upwards and finally the outer lashes towards the temple.

I liked this mascara although I am still baffled by its design.... the thinner, smaller wand does aid application and it does lengthen beautifully. The rich black shade stands out much more in real life than captured in the photo below and lashes are really defined. Volume wise Caroline Barnes recommends using the mascara in your usual way,  I will try that next time but it doesn't do a bad job at all with the fanning out method.

However.. the biggest downfall of this mascara is that just two hours after application it started to flake, in fact I think you can see evidence of this in the after photo. This was disappointing as the Max Factor mascaras I have used previously haven't done this. I wonder if this is the carbon fibres that are present in this version?

Before 

After 

Max Factor Masterpiece Glamour Extensions 3-in-1 Mascara £10.99 

*PR Sample